"...consumers don’t just want payment capabilities, they also want the ability to replace the actual, physical wallet..."

I couldn't agree more. When people think of mobile wallet they immediately jump to payments, but mobile wallet actually takes into account non-payment items too such as coupons, loyalty cards, membership cards, etc. By converting these non-payment wallet content to digital forms, it allows businesses to interact with customers and make it more convenient for customers when it comes to transactions.

My company uses PassKit's Pass Designer tool to distribute loyalty cards to our members and it really does make it a lot easier for us to directly engage with our customers.