Facebook Messenger for Business has the potential to connect retailers and their customers in a way that could make it one of its most powerful use cases. How? By giving merchants a one-to-one channel in which to “talk” to their customers. This month’s Vantiv Omnicommerce Tracker focuses on how retailers are using new tools and technologies to drive a more personalized and relevant experience, and what Facebook’s Messenger for Business could teach them about crossing the omnicommerce chasm.
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