Facebook Messenger for Business has the potential to connect retailers and their customers in a way that could make it one of its most powerful use cases. How? By giving merchants a one-to-one channel in which to “talk” to their customers. This month’s Vantiv Omnicommerce Tracker focuses on how retailers are using new tools and technologies to drive a more personalized and relevant experience, and what Facebook’s Messenger for Business Business could teach them about crossing the omnicommerce chasm.
Facebook Messenger for Business has the potential to connect retailers and their customers in a way that could make it one of its most powerful use cases. How? By giving merchants a one-to-one channel in which to “talk” to their customers. This month’s Vantiv Omnicommerce Tracker focuses on how retailers are using new tools and technologies to drive a more personalized and relevant experience, and what Facebook’s Messenger for Business could teach them about crossing the omnicommerce chasm.
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