MasterCard announced this week that it has launched its in reach™ benefits platform to help millennials reach their career and financial goals. The platform, says MasterCard, sets out to address the expectation that in just two years, millennials’ spending power will surpass that of baby boomers. Both LinkedIn and The Wall Street Journal will help power this new platform, providing career mentoring, social profile review, financial tools and credit education.
“Millennials will be the largest generation in the workforce in 2015, yet the differences between this group and previous generations are vast,” said Trevor Fellows, Global Head of Advertising Sales, The Wall Street Journal, in the release. “By delivering a customized platform that provides millennials with the information, resources and mentoring necessary to succeed, we can help bridge that gap.”
According to the release, issuers can incorporate the in reach platform onto any credit, debit or prepaid MasterCard. LinkedIn, The Wall Street Journal and MasterCard have also partnered to build an engagement hub, featuring career and financial resources and tools grouped together in one central spot.
The MasterCard in reach platform includes the following tools:
Optimize Me: Tools and insights to help cardholders establish a strong online professional presence, i.e. resources on how to build a professional LinkedIn profile.
Mentor Match: MasterCard cardholders can engage with an industry-based mentor for valuable career guidance, in partnership with The Wall Street Journal.
Money Smarts: Millennials can build their financial prowess with access to their credit score, tips on budgeting, insight on maintaining a good credit score and money coaching.
Perks: Access to exclusive rewards and benefits by linking a MasterCard credit, debit or prepaid card.
Cheryl Guerin, group executive, Global Products & Solutions, MasterCard, said in the release, “We’ve built in reach to fill the lack of adequate tools and strategies currently available to our youth heading out on their own for the first time. By collaborating with our issuing partners, we are enabling millennials to take charge of their career and finances.”