Vantiv, a provider of payment processing services, announced on Wednesday (Sept. 14) that it now supports Apple Pay on the Web. Vantiv said Apple Pay will enable eCommerce websites to offer checkout in a single touch for customers who are shopping in the Safari browser on their iPhone, iPad or Mac computer.
“For merchants, Apple Pay on the Web is a game-changer,” said Sayid Shabeer, vice president of merchant product at Vantiv, in a press release. “By making it easier for customers to provide payment and shipping information to websites, eCommerce merchants have the opportunity to significantly reduce abandoned shopping carts and appeal to a larger customer base, which boosts top-line sales.”
In addition to announcing support of Apple Pay on the Web, Vantiv rolled out other offerings related to Apple Pay. Those include the Vantiv Mobile Accelerator Program for Apple Pay, which is aimed at helping merchants and independent software vendors already processing with Vantiv have a way to quickly adopt Apple Pay services. Another new initiative, the Vantiv O.N.E. Apple Developer Community, is a comprehensive set of technical and support resources that make it easier for developers to integrate Apple Pay in-app and for web-based payments with various Vantiv payment platforms and technologies. TechTribe allows developers to help each other to accelerate mobile integrations. Finally, Vantiv announced Apple Pay on the Web using Vantiv eProtect, which is an enhanced integration path for Apple Pay on the Web that uses Vantiv’s eProtect tokenization service to simplify integrations.
“Every day, more and more consumers are choosing to make eCommerce purchases from mobile phones and tablets,” said Tony Rose, who leads emerging product initiatives at Vantiv, in the same press release. “The Vantiv O.N.E. Apple Community aims to help software developers and merchants implement Apple Pay on the Web and Apple Pay in-app more quickly and with less effort, so that merchants and customers alike can benefit from these important technologies.”