[…] The results identify three distinct subscriber personas: scheduled subscription shoppers, who predominantly shop via pre-scheduled and automatic refill subscriptions, online at-will shoppers, who mostly complete at-will online purchases despite having retail subscriptions, and in-store shoppers, who mainly shop in physical stores despite having retail subscriptions. https://www.pymnts.com/consumer-insights/2024/1-in-4-retail-subscribers-shop-primarily-via-scheduled…