[…] Marketers have learned that Gen Z loves exclusive offers. They make Gen Z feel like they’re getting a good deal that’s tailored just to them, which is particularly potent for the budget-conscious generation. As millennials begin to think about saving for retirement, budgeting for a family, or trading in their 2005 sedan for a new hybrid car, they are also prime targets for offers that save them a buck or two while rewarding them for their identity or values. In fact, one study found that millennials prize exclusive offers more than any generation. […]