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Israel: Coca-Cola distributor fined for vertical restraints 

 |  January 2, 2020

Israel’s Antitrust Authority has fined Coca-Cola’s distribution center more than US$11 million for imposing restrictions on downstream retailers and for violating merger commitments.

The Authority accused the company of taking advantage of its monopolist position in the soft drink market to engage in unreasonable market conduct.

Among the policies the company was said to have adopted was refusing to allow competing products to be displayed in refrigerators it provided to retailers, as well as trying to force retailers to remove competitors’ refrigerators.

The company was also found to have violated the terms of a merger agreement with the Neviot mineral water company, including lowering the price of Coca-Cola products in certain instances for customers who purchased Neviot products as well.

Full Content: Global Competition Review

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