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Mexico Clears Google of Antitrust Violations Following Extensive Probe

By  |  June 15, 2025

Mexico’s top antitrust regulator has formally closed its investigation into Google without imposing any penalties, following a comprehensive review into the tech giant’s digital advertising practices. The Federal Economic Competition Commission (Cofece) concluded there was no evidence to support allegations of monopolistic behavior in the country.

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    The investigation, which spanned several years, focused on Google’s advertising services—both on its own search results pages and on third-party websites. Cofece examined whether the platform’s structure gave Google an unfair advantage in Mexico’s online advertising sector. Per a statement from the authority, the analysis determined that businesses were not required to advertise on external sites in order to run ads on Google’s search engine.

    Read more: Mexico’s Antitrust Authority Nears Landmark Ruling on Google’s Advertising Practices

    At one point, Google faced the possibility of a substantial financial penalty. According to a statement from Cofece, the company could have been fined up to eight percent of its annual revenue generated in Mexico if antitrust violations had been confirmed. However, the final ruling found no conduct that warranted such sanctions.

    While Google’s parent company, Alphabet Inc., does not break out country-specific earnings, it reported that revenue from its “other Americas” region—which includes Latin American markets—reached approximately $20.4 billion in 2024.

    Source: CEO Insight Asia