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UK: Premier League rights auction to proceed after appeal rejected

By  |  February 4, 2015

Media regulator Ofcom has rejected Virgin Media’s request to delay the auction of Premier League rights.

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    Cable company Virgin, which is not expected to bid for rights, wanted a delay while media regulator Ofcom investigates whether the way the matches are sold is anti-competitive. The Premier League however has insisted there is no legal basis to halt its sale of domestic.

    Ofcom said it would continue to examine whether the process breached British or European competition law, but that during that process the current auction did not have to be delayed, the announced on Wednesday.

     

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