A PYMNTS Company
TechREG® Chronicle – Tracking-Based Advertising

TechREG® Chronicle – Tracking-Based Advertising

Techreg Chronicle® November 2025

Dear Readers,   This Chronicle takes a direct look at tracking-based advertising (“TBA”) — a model that has for some time powered the digital economy but is now straining under the combined pressure of privacy rules, platform control, and shifting market dynamics. From Apple’s app tracking rules, to the structural...

Read More

In this issue

TechREG® Chronicle – Tracking-Based Advertising
CPI
Nov 24, 2025
Tracking-Based Advertising After Apple’s App Tracking Transparency: Firm-Level Evidence and Policy Implications
Guy Aridor, Brett Hollenbeck, Daniel McCarthy
Nov 24, 2025
The Consent Paradox or Why Tracking-Based Advertising is Structurally Unlawful Under EU Law
Marta Cantero Gamito
Nov 24, 2025
“AI Agents” as Force Multiplier of Tracking-Based Advertising Harm
Ben Winters
Nov 24, 2025

In case you missed it...

See more Chronicles by year:

Featured News

Tech Policy and Regulation Weekly Roundup
Jan 23, 2026 by

Perkins Coie Adds Former DOJ Antitrust Leader as Partner in Washington
Jan 22, 2026 by

Ryanair Boss Dismisses Musk’s Buyout as Starlink Feud Escalates
Jan 22, 2026 by

Paramount Extends Warner Bros Bid as Netflix Rivalry Heats Up
Jan 22, 2026 by

South Korea Breaks New Ground With Landmark AI Law
Jan 22, 2026 by