In a landmark decision aimed at curbing AI-assisted fraud, the Federal Communications Commission (FCC) has implemented an immediate ban on the use of artificial intelligence (AI)-cloned voices in automated phone messages.
This unanimous ruling, made under the purview of the Telephone Consumer Protection Act, represents a significant step in safeguarding consumers against scams and misinformation tactics, reported Law360.
The FCC’s move comes in response to growing concerns over the misuse of AI technology to deceive and manipulate individuals, with recent incidents highlighting the severity of the issue. Notably, the decision follows reports from New Hampshire authorities who are investigating AI-generated robocalls impersonating President Joe Biden, allegedly aimed at dissuading voter participation in the state’s primary elections.
Under the new regulation, companies employing AI-generated voices in robocalls face hefty fines, and service providers facilitating such calls could be subject to blocking. Moreover, the ruling empowers call recipients to pursue legal action against violators, while state attorneys general are granted additional authority to enforce compliance.
FCC Chairwoman Jessica Rosenworcel emphasized the necessity of this regulatory action, citing the alarming rise in fraudulent activities perpetrated through AI-aided robocalls. “Bad actors are using AI-generated voices in unsolicited robocalls to extort vulnerable family members, imitate celebrities, and misinform voters,” Rosenworcel stated in a news release. “We’re putting the fraudsters behind these robocalls on notice.”
The ban on AI-cloned voice robocalls signifies a proactive effort by the FCC to uphold consumer protection standards in the face of evolving technological threats. By swiftly addressing this issue, the commission aims to restore trust and integrity in telecommunications systems while deterring malicious actors from exploiting AI for illicit purposes.
As the battle against robocall scams continues, the FCC’s decisive action marks a crucial milestone in the ongoing efforts to combat deceptive practices and preserve the integrity of communication channels for all citizens.
Source: Law 360