[…] More than a quarter of all U.S. residents use co-branded bank cards to get reductions and different extras from manufacturers they use usually. However not all is rosy on the earth of loyalty commerce. Main manufacturers like Uber, Starbucks, and Walmart have all pulled back from such initiatives through the years after failing to see the returns they had been anticipating. Now, tapping into the improvements of embedded finance, a startup known as Cardless believes it has discovered find out how to make card schemes work higher. […]