Daily Data Dive

PYMNTS Daily Data Dive: Cyber Monday Spectacular!

This year’s Cyber Monday stats are here.

Adobe Digital Insights found that Americans had already spent $540 million in the wee hours of Monday morning (between midnight and 10 a.m. EST). A cool $205 million of that total came from mobile purchases. Nearly 40 percent of Cyber Monday shoppers said they planned to shop first thing in the morning, with just under 25 percent reporting they’d use a mobile device.

Adobe found that 62 percent of shoppers planned to make purchases on Cyber Monday, up 10 percentage points from this year’s already record-breaking Black Friday. Total Cyber Monday sales hit $3.39 billion before the day was out, a growth of 9 percent over last year.

Here are the numbers:

$540 million | Amount spent on Cyber Monday between midnight and 10 a.m. EST.

$205 million | Amount of the above revenues that came from mobile purchases.

40 percent | Percentage of Cyber Monday shoppers who planned to buy first thing in the morning.

25 percent | Percentage of Cyber Monday shoppers planning to buy via mobile device.

62 percent | Percentage of consumers who planned to make a Cyber Monday purchase.

$3.39 billion | Value of total Cyber Monday sales, up 9 percent over 2015.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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