Daily Data Dive

PYMNTS Daily Data Dive: Starbucks Expands

In a global expansion plan, Starbucks looks to add as many as 12,000 store locations over the next five years, including 5,000 cafes in China (a rate of over 2.7 new stores opening every day), and that total buildout will bring the global count up by nearly half, to 37,000 stores.

Starbucks’ financial goals for the next five years include 10 percent annual sales growth and growth in earnings between 15 percent to 20 percent each year, accompanied by same-store sales growth in the mid-single-digit percentage range.

Most recently, Starbucks integrated with Chinese messaging app WeChat’s payments feature.

Here are the numbers:

12,000 : 5 | Starbucks plans to expand its global network by 12,000 stores in the next 5 years.

5,000 | Number of new stores opening in China in the next 5 years

2.7 | Number of Starbucks locations opening per day in China

37,000 | Total Starbucks locations worldwide by 2021

10 percent | Goal for annual sales growth

15–20 percent | Goal for annual earnings growth

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