The new Agentic Product Protocol specification and API were made available to developers, AI platforms and merchants on Monday (Dec. 15), the global digital bank and flexible payments provider said in a press release.
The protocol provides a live, structured feed of 100 million products and 400 million prices standardized across 12 markets, and it establishes a structured foundation that allows agents to find, compare and recommend products across merchants, markets and platforms, according to the release.
For merchants, the Agentic Product Protocol API makes products discoverable to any AI agent or platform that supports the protocol, and it supports the feed formats of Google Merchant, Shopify, Facebook Catalog and CSV/JSON, per the release.
“Before agents can buy, they need to know what exists,” Klarna Chief Commercial Officer David Sykes said in the release. “Klarna’s Agentic Product Protocol defines a common language for how AI systems, merchants and platforms exchange product data, a foundational layer for the next generation of agentic commerce.”
In an earlier development in this area, Klarna said in October that it expanded its partnership with Google to support the new Agent Payments Protocol (AP2), an open standard designed to enable secure, AI-driven payments.
Klarna said the collaboration builds upon its existing integrations with Google and reflects the efforts of both companies to align around intelligent commerce and automation.
“Agent-led commerce represents an exciting new frontier, one that demands transparency, trust and smarter payment experiences,” Sykes said in an Oct. 13 press release. “We’re doubling down on our long-standing relationship with Google to support their work with AP2 and help define an open, responsible payments architecture for the future of shopping.”
PYMNTS reported in October that in the AI agent era, discovery is no longer about keywords and endless scrolls but rather queries that are contextual and conversational.
For merchants, the rise of AI agents as the new gatekeepers of commerce means that incomplete attributes or poor image data amount to exclusion from the AI agent’s response.
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