Digital Consumer

Contextual commerce can turn social media feeds and connected devices into influential selling tools for digital merchants. This report delves into voice, IoT and various payment forms that are powering more successful, in-the-moment retail experiences.

Done in collaboration with Samsung Pay

Inside the February Report:

  • More than 50 percent of consumers now shop contextually
  • Approximately 1 billion devices now support Google Assistant
  • Tyler Cooper, CEO of TheTake.AI, talks about what’s slowing contextual commerce’s growth and how AI can help speed it up

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