[…] AI can transform how businesses interact with their customers. For example, it can quickly push out business cases to customers, freeing up sales managers to focus more on building relationships and engaging directly with clients. Like Santa’s elves working tirelessly behind the scenes, AI tools handle administrative tasks, enabling more face-to-face interactions, fostering stronger connections, and enhancing overall client satisfaction. AI capabilities allow businesses to process and analyse vast amounts of data, from spending habits and frequent buys to the time spent looking at a specific product. These insights enable teams to provide a more tailored experience via personalised recommendations, unique suggestions, and substitution offers when a product is out of stock. AI can also offer timely responses to any customer questions or requests through AI chat functions, improving the overall customer experience. One example of a company that has thoroughly harnessed customer data is Spotify – from personalised playlists to the famous ‘Spotify Wrapped’, its CEO labelled AI as ‘a huge unlocking technology’. […]