[…] AI capabilities allow businesses to process and analyse vast amounts of data, from spending habits and frequent buys to the time spent looking at a specific product. These insights enable teams to provide a more tailored experience via personalised recommendations, unique suggestions, and substitution offers when a product is out of stock. AI can also offer timely responses to any customer questions or requests through AI chat functions, improving the overall customer experience. One example of a company that has thoroughly harnessed customer data is Spotify – from personalised playlists to the famous ‘Spotify Wrapped’, its CEO labelled AI as ‘a huge unlocking technology’. […]