[…] Walmart’s positioning strategy creates a unique and distinct place for its products in target consumers’ minds, differentiating it from competitors. The company crafts a reputation and message that resonates with its ideal audience and communicates why it is the best choice. For example, Walmart is positioned as a retailer that helps customers save money and live better. It implements this strategy by offering affordable prices on everyday essentials and products anytime and anywhere. “Across categories, we’re providing low prices and winning customer consideration,” said CFO John David Rainey. [4] […]