The mobile device has become retail’s most powerful storefront. As consumers increasingly turn to their phones to browse, compare, and buy — often across channels— the challenge for merchants is no longer multichannel presence but meaningful connection.

Based on insights from the 2025 Global Digital Shopping Index, this fireside chat features Matt Swatzell, Head of Solutions, North America Acceptance at Visa, on how the rise of mobile window shoppers is redefining the path to purchase, and why merchants must unify their experiences, personalize engagement and simplify payments to meet the demands of this high-intent, always-on audience.