Very salient points, John. Many retailers must rethink their approach and guide their technologically savvy customers through a personalized and informed purchase experience for every channel. We like to think “it’s just commerce.” Regardless of what you call it, retailers of all types need inventory visibility and to deliver accurate product information to satisfy the rapid and many demands of the consumer. We are currently collaborating with industry to identify how GS1 Standards can address many of these commerce challenges.