Great article, I am seeing more and more retailers getting closer and closer to an omni-channel experience. The biggest hurdles I see in the field are organizations that have completely different business operations (including data and systems) for brick and mortar and online channels - even different call centers!

I actually posted a video of an omni-channel experience on my blog a couple of weeks ago from our demonstration we gave at Shop.org. Once again, much of the feedback was "how can my organization do that".

Check out my article and video of that demonstration - http://bit.ly/1BJ7KGB