I'm a big Omni-Channel believer and had a though job in the past three
years convincing people not to think Multi-channel anymore. Reading your
article gave me a totally new perspective and maybe answer my question why it
is so hard to convince people about Omni-Channel. This got me thinking; the
purpose of our being is to make it easier for the customers to 'just shop'.
Thinking about it even more, I don't want the same experience over all
channels, better yet, I don't want to be helped in channels. I just want to
shop the way I want.

Thank you for your view on the dead of Omni-Channel and food for thought about your
statement "It’s a cohesive consumer-first experience that connects the
retailer with the consumer no matter where they are and the moment they’re
ready to buy."