EMV contactless infrastructures won ! And Apple could drive adoption with iPhone 6 nfc.

Just as iPhone 3 revolutionized the use of the Internet on mobile, iPhone 6 could very well change the way we purchase and pay using NFC technology.

iPhone 6 Paves the Road to Connected Commerce on NFC
http://lobary.wordpress.com/2014/09/15/iphone-6-paves-the-road-to-connected-commerce-on-nfc/