In reply to Mobile Wallet Media.

Good points and well thought out. But.......
- This seems like the lighting of the fuse for a real and significant 'game changer'.
- Apple have entered the market with a long-term aim (again) rather than a quick-win that so many others fail with.
- They have had the foresight to address not only the NFC issue, and the EMV issue (vis-a-vis USA lack of security infrastructure vs ROW) but also the tokenisation thing.
- They have left the risks within the current eco-system, and kept MCVA on-board too.
- What all commentators have really missed, is that they have reversed the entire payment / cost chain with issuers paying for somethings and doing some of the work too - which are key to making this work and evolving a 'new era'.
- It will not be long before they decide that they want to take a slice of the risk too - and then start to disintermediate things further.
- They have also very sensibly adopted the tokenisation/NFC of the EMVCO - which leaves this as open-source for others to do the same and to make sure that we do not get competing solutions.

This really is a game-changer but a wolf in sheep's clothing. There have been too many initiatives that are not going anywhere over the last two years with a need for someone to take a major lead in setting the agenda. Sadly MCVA have all played the short-term initiativitis game on all of these issues edging things into several 'wrong' directions - which left a void of real leadership. And here it is!