I agree about “The fear of antiquated technology” and “With the forthcoming emergence of EMV and Apple Pay – the level of security will go up a great deal.”

I think that EMV unfortunately is too late and will not help much. My main concern is that “EMV chip technology does not protect against malware attacks like those we have been reading about in the news, nor does it prevent card-not-present attacks” according to the new head of the PCI Council.

There are so many ways to attack our sensitive data at different points across the entire data flow. Modern cost effective data protection, like data tokenization, should be used for all sensitive data, including PII. Recent studies reported that data tokenization can cut security incidents by 50 %.

Ulf Mattsson, CTO Protegrity