Very interesting! I agree with Andrew! Omnichannel strategies are crucial for retailers' success, but it's very challenging. We have to keep in mind that this trend is in its early years and with the time it will be better and more easy for retailers. I read on Fashionbi (http://fsh.by/kkRwLw) that there are many fashion brands that are doing good efforts in order to reach this goal. Such is the case of Burberry and Kate Spade which are a very wise players in the matter, merging perfectly technologies, mobile and in-store technologies. There is no doubt that we are experiencing a new phase of retailing, but this is just the beginning.