if one worries about EMV in an Omni Channel environment then maybe they need to read the EMV spec. The Data now available from the magnetric stripe that might be of value are still available when processing an EMV transaction.

What one might want to worry about is Tokenization. The PAN may no longer be a valuable element of data a merchant can use to understand their customer. especially if it is a dynamic token.

Yes, if we solve for card present then the criminal will find the next vunerable target. That is why international criminals target the US magnetic stripe cards. What we need to do is find a way to address card not present at the same time. We need to introduce a solution that maximinses consumer convenient and does not reduce but enhances merchant revenue.

If Pymnts.com has an idea that addresses CNP fraud then please offer the industry sight of a battle harden solution that can be implemented globably.

Omni channel and EMV, not sure I understood the link. If I understand correctly, Omni channel is about knowing what I was browsing in your online store during the day from the office desktop and corrolating that to what I was looking at on my phone/tablet while eating lunch. Then tempting me with offers while I am wandering around the physical store or preparing to check out online.