OK. We can all agree that the "customer comes first." Not a novel idea. We can all agree that years ago, we had a "bread man", a "milk man", a "junk man", an "ice man", an ice cream man, home deliveries of groceries and other items (laundry). Today, the thought of having all of these things delivered to you may be out of the question not to mention the cost (think $20 pizza) until Amazon. Conditions, was and is, the driver. Years ago, mothers were home with kids, dads were working 8 to 10 hours a day. Not too many folks had cars let alone two cars. That changed in the late 40's and throughout the 50's, 60's, 70's and 80's when huge supermarket chains appeared. The era of "do it yourself" came into being. To be sure, the hook was that you were given the "freedom" to shopping on your own with your own basket. The excitement of your being the "picker" of the goods rather than having someone "pick" for you. Self Service blossomed into mega shopping centers and cars, now available to most members of the family showed up in massive parking fields surrounding massive shopping centers. Think of it, all these folks paying for gasoline, driving themselves to a destination shopping center where parking was free and easy and you could "shop 'till you drop." Why? Freedom. Freedom to drive yourself, freedom to go when you wanted to go. Freedom to pump your own gas. Freedom to engage with other people. Because people want to be with other people, they will do so even if it's sitting in a dark room with a bag of popcorn watching a movie (knowing full well that you could do this by yourself at home with the fridge close by). Amazon has become the service provider for people that are busy -- real or imagined. But Amazon is a "filler" and not the provider of fulfillment of human social and emotional needs. Restaurants and gathering places are needed, groups are needed, sitting in a dark room listening to people eat is popcorn, needed. People need to be with other people as we have always needed. Bricks and Mortar will be needed even now more than ever. Feel, touch, smell, sound and sight are essential to the ambiance of our lives. Amazon is an amazing company built on fulfilling needs, real or imagined, for customers who are looking for that service which was provided to our grandparents and parents due to the circumstance and needs of that time and now. But not at the cost of giving up the "real life" of being with others to enjoy the human experience. There will always be a "milk man, bread man, and hopefully an ice cream man" whether it's Amazon or some other provider. Full disclosure--I am in the shopping center business.