“Our latest survey shows planned use of Apple Pay has been on an upward trajectory since it became available six months ago …”

Undoubtedly so. Even given Apple Pay’s current, limited user base, still, Apple Pay will bury eBay’s clunky “PreyPal” (and if Apple Pay does not do it, MasterCard’s “MasterPass” and Visa’s “Visa Checkout” eventually will). Even in the online space, “MasterPass” and “Visa Checkout” will eventually bury “PreyPal”. Those who think that the spin off of “PreyPal” from eBay is going to create a long-term bonanza for anyone are simply uninformed or delusional …

Apple Pay is a secure, bank-approved, mobile interface to the banks’ credit card system. “PreyPal”, on the other hand, is an uninvited, clunky intermediary that rides, precariously, on the back of those major credit card systems. “PreyPal” also makes use of the financial institutions’ relatively clunky ACH system, a system that was never designed, nor is suitable, for mobile payment for goods/services that are going to immediately walk out the door.

The reality is, “PreyPal” has never had any real future in mobile payments at physical point of sale, and a couple more years of Apple Pay, MasterCard’s “MasterPass” and Visa’s “Visa Checkout” will confirm that; but, don’t believe me, next time you visit The Home Depot, or any other merchant silly enough to be accepting “PreyPal” mobile payments, ask the cashier how “Pay Here With PayPal” is going—LOL … http://bit.ly/1nSA1Zl

Regardless, Apple Pay will succeed only to the degree that those latest-model Apple iPhone users choose to use it for payments—until the novelty wears off—no more no less …

In the meantime …