In reply to Lisa Romeo Thompson.

What's scary is these executives think customers are that ignorant.....are customers not use to inserting their debit card or credit card into ATM machines, card readers at gas pumps and other mobile machines and entering their pin.

What's the big difference between that and doing it at the checkout line.......none

Anyone who has ever had a secure ID card at work, it's the same concept, insert your card and enter your pin.

It's not rocket science people

I think the real issue is the banks/issuers in the US, didn't want to get off their butts and of course, put in the project time and budgets to get EMV implemented a decade ago like they should have