Interesting post! Brick and mortar stores today are becoming more and more adept at using technology to meet the rising expectations of customers .One of the newest tools that are helping retailers meet these expectations are beacons. Marketing with beacons in the right manner can truly blur the line between online and offline retail. The most common questions most retailers ask is - what is best way to market using beacons. We are trying to solve this in our upcoming webinar on '7 Ways Retailers can Cash in on Beacon Marketing': http://beaconstac.com/webinars/7-ways-retailers-can-cash-in-on-beacon-marketing