Trust is key to any financial transaction or institution and has been so for hundreds of years. For that reason your bank logo designer used a heavy bold font not some scribbly type. Banks or headquarters building have large solid tall pillars at the entrance on a prominent street not some flimsy office in a dark back alley. Bankers are dressed in suits, not in tattered jeans and flip-flops. Trust starts with perception. Therefore your site needs to adorn the persona of trust along with everything else you to do to build and keep it, like implement the latest security certificate for your site.