My god, this is a great article and overview of the whole MCX and ApplePay rivalry (and the broader payment ecosystem). It seems even though ApplePay is commonly considered the champion of the consumer and MCX is the champion of the merchant, the opposite is true. While MCX is certainly no champion of the consumer, ApplePay is sure having an easier time convincing merchants than consumers.

That could change as the IPhone 6 gets more adoption but then again, we don’t know how many current IPhone 6 users are using the ApplePay feature.

Lastly, accepting ApplePay seems like it might be more of a PR stunt for merchants, like when businesses accept bitcoin, rather than a strategic payment partnership but so much of this remains hazy.

Again, this is a great article. I really love Pymnts long reads.