Great post. And I totally agree with what you said. Technology in the mobile marketing world has moved on at such a fast pace that smart businesses are recognising the competitive advantage they can create in using data provided by beacons to enhance their customers journey and engagement levels with their products and services. In fact, proximity marketing is one of the best ways to cater to contextual information needs of your consumers. However, many retailers still aren’t sure about where to begin or the kind of campaigns they can implement with beacons. We’ve discussed a few proximity marketing campaign success secrets that will help retailers ace their next proximity campaign here: http://blog.mobstac.com/2015/01/4-tips-to-kickstart-your-proximity-marketing-campaign/