[…] Meta launches AI-powered Ray-Ban smart glasses in Europe. Meta expanded its AI-enabled Ray-Ban smart glasses to four European countries. Users can ask questions, receive real-time answers, and even explore creative prompts via voice interaction. These glasses are tailored for hands-free convenience, aligning with compliance with EU regulations. Importance for marketers: Wearable AI introduces new opportunities for experiential marketing and engagement, offering brands innovative ways to interact with audiences. […]