Facebook announced in a blog post Tuesday (Feb. 21) that more than 1 million apps, websites and bots now use Facebook Analytics for Apps to better understand, measure and optimize their products and services.
According to the blog post by John Connuck of Facebook, Facebook continues to add new features to the product, such as cross-platform metrics and analytics for businesses building bots on the Messenger platform. In conjunction with the milestone, Facebook rolled out new features, including the ability to compare data for two customer segments side by side and support for domain-level reporting.
“With this latest update, you can now compare two customer segments side-by-side to see how important activity, such as active users, revenue and events, differs between them. For example, an eCommerce business can use side-by-side comparisons to answer questions such as how many people are viewing their store’s weekly specials in their native iOS app vs. on their mobile website,” Connuck wrote in the blog post.
As for the cross-platform analytics, Connuck said businesses get a complete picture of how their customers behave across desktop and mobile websites, as well as in their native apps. “We’ve expanded on this capability by adding support for referring domains, which allows you to view which websites are driving people to your business,” he said.
Connuck noted that Facebook Analytics for Apps lets businesses create customer segments based on specific attributes, such as country, type of device used and demographics, among other things. By defining these segments, businesses can better understand how different types of people are interacting with a business, he said. What’s more, Connuck said businesses can create “breakdowns” to analyze events by their referring domain or use referring domains as a condition when creating a customer segment to filter reports.