Categories: Fraud Prevention

Kount Launches AI-Driven Email Identity Tool

Fraud prevention and identity verification firm Kount is launching Email First Seen, a tool that serves as an indicator of email trust, the company announced on Thursday (Feb. 20).

The solution is now an essential component of Kount’s Identity Trust Global Network launched earlier this month. The network consists of fraud and trust signals from over half a billion email addresses, 32 billion interactions and 17.5 billion devices that are screened annually across upwards of 75 business sectors and 50-plus payment providers and card networks.

“Businesses want as much detail as possible to determine identity trust, and Kount’s Email First Seen delivers immediate value. Many businesses have fraud use cases where zero email age is a strong indicator of risk,” said Rich Stuppy, chief customer experience officer at Kount. “A number of Kount customers have already implemented Email First Seen and have seen a direct impact in terms of reducing chargebacks, manual reviews, and false positives.”

Email First Seen provides users with the age of an email in real-time so they can easily determine identity trust. Brand new emails have lower trust levels; automated attacks often use new credentials. Email First Seen is native to the Kount platform, and there is no charge to use it.

The Kount’s Identity Trust Global Network analyzes 2.7 billion fraud signals for each interaction. Email First Seen is one of many data elements on the network, which is “the largest network powered by data and intelligence from 6,500 digital businesses and includes payments data, location identifier data, and digital identifier data,” the article said.

The network is linked by Kount’s next-generation artificial intelligence (AI) and works to establish real-time trust for each identity behind a payment transaction, log in or account creation.

Kount was founded in 2007 in Boise, Idaho by Brad Wiskirchen, who is the chief executive officer. Its Identity Trust Global Network offers real-time fraud prevention to more than 6,500 brands and payment providers and analyzes signals from 32 billion annual interactions.

In October, Kount launched the Friendly Fraud Prevention Solution to protect companies from criminal and friendly fraud. The solution helps businesses avoid chargebacks and speed up dispute resolutions with the aid of Visa Merchant Purchase Inquiry (VMPI), an element of Visa’s Claim Resolutions.

Get our hottest stories delivered to your inbox.

Sign up for the PYMNTS.com Newsletter to get updates on top stories and viral hits.

——————————

PYMNTS TV LIVE OCTOBER SERIES: B2B PAYMENTS 2021 – WHAT WILL YOU CHANGE?

Banks, corporates and even regulators now recognize the imperative to modernize — not just digitize —the infrastructures and workflows that move money and data between businesses domestically and cross-border. Together with Visa, PYMNTS invites you to a month-long series of livestreamed programs on these issues as they reshape B2B payments. Masters of modernization share insights and answer questions during a mix of intimate fireside chats and vibrant virtual roundtables.

Recent Posts

Why One Says Middle-Class Americans Need A New Bank

Middle-class consumers feeling that they’re getting the short end of the stick when it comes…

28 mins ago

What No One Saw Coming In AP Automation And What Comes Next

Predictions are hard, goes the old saying – particularly when they’re about the future.  David…

29 mins ago

Mastercard On The ‘Digital-First’ Transformation Of Credit Cards Into Daily Money Management Tools

The great digital shift is transforming credit cards into money management tools. In an interview…

30 mins ago

Banking-As-A-Service Helps Corporates Monetize New Payments Flows

More than 40 percent of United States businesses received at least some of their invoices…

31 mins ago

Elan On The Four Pillars Of A Successful Mobile Card App

The plastic card, by necessity, is giving way to digital cards, and mobile apps are…

31 mins ago

UK Cracks Down On Late Payments To Suppliers

Large U.K. companies could face fines or penalties if they don’t pay smaller suppliers on…

5 hours ago