[…] Google to introduce conversational AI answers in Search. Google plans to launch an AI Mode for Search, providing chatbot-like conversational responses alongside traditional search results. This feature, integrated with Gemini, will present users with links and interactive prompts, streamlining complex queries. The move signals Google’s push to enhance search experiences through generative AI, following similar efforts by OpenAI. AI Mode is expected to roll out in 2025, reshaping how users engage with search engines. Importance for marketers: Conversational AI in search will drive SEO shifts, requiring marketers to optimize content for AI-driven responses, adapting to new formats for better visibility. […]