Sending B2B Buyers Back To School

B2B Buyers need to get schooled in the ways of B2B E-Commerce and one wholesaler/distributor thinks it’s just the firm to do it. The new site from Consumers Interstate Corp. pushed personalized and educational content for B2B buyers, reports Internet Retailer.

Consumers Interstate now runs SuperSupplies.com, ToiletPaperWorld.com, MovingBoxWorld.com, HotelProductsWorld.com, CleaningProductsWorld.com, OfficeProductsWorld.com and SafetyProductsWorld.com.

The Internet Retailer story pointed out Consumers Interstate “recently consolidated the latter three sites in that list on a new marketplace site called SupplyTime.com, providing one-stop shopping for what’s known as maintenance, repair and operations supplies that businesses use to stock their facilities. The new site was set up with assistance from United Stationers Inc., one of its major suppliers of office and industrial products, for displaying and selling products online.”

SupplyTime sells products across eight categories: toilet paper and other personal hygiene and washroom products; cleaning supplies; office supplies; furniture; computer hardware and other technology products; cafeteria supplies; tapes and other adhesives; industrial supplies ranging from power tools and air compressors to plumbing supplies and welding equipment; and safety equipment including such items as first-aid kits, hard hats and protective footwear.

The story quoted Consumers Interstate President Kenn Fischburg, whose father founded the company in 1947, saying: “The launch of SupplyTime.com allows our customers to order the variety of products they need online, along with access to passionate experts available to help on a personal level.”