Shh, These Startups Are Still Working On Changing The Future

What rolls, floats among the clouds and allow complete security? The start-ups in this week’s Start-up Roundup! We have AdRoll changing the face of marketing, Luminol and Electric Cloud securing data and Synack keeping everything in perspective.

What rolls, floats among the clouds and allow complete security? The start-ups in this week's Start-up Roundup! We have AdRoll changing the face of marketing, Luminol and Electric Cloud securing data and Synack keeping everything in perspective.


AdRoll, April 21, $70 M

Online advertising retargeting company, AdRoll raised $70 million in funding in Series C funding.

Foundation Capital reportedly led the round, with participation from Institutional Venture Partners, Northgate Capital, Performance Equity and Glenmede, Merus Capital, Accel Partners and Peter Thiel.

"In just a few years, retargeting has become as essential as search engine marketing for every digital marketer," said AdRoll’s CEO, Aaron Bell. "The new funding lets us hit the gas on our ambitious vision to more broadly become the one platform for companies to better understand their customers and reach them wherever they go. It's a pleasure to both bring back the close-knit investor team that has helped us scale and welcome new investors with exceptional late-stage and public experience."

The company plans to use the funding for expanding its offerings to customers and growth.



Luminol, April 22, $3.82M

Luminol, the cyber security start-up, was awarded $600,000, which closes their Series A funding round with a total of $3.82M.

The Maryland Venture Fund is noted for giving the last $600,000. Core Capital Partners, New Enterprise Associates, and other unnamed institutions aided participated in the round as well.

The secretive company is still developing its product, a cyber security tool for cloud computing, Fugue so chances are the funding will fuel that project’s beta testing.



Ondot Systems, April 24, $18M

Ondot Systems, the company that brought consumers CardControl, closed $18M in funding.

CardControl gives consumers more control over their payment card use.

The investor(s) name(s) have yet to be disclosed.

The funding will likely promote CardControl to more clients.



ShopKeep, April 24, $25M

Software vendor, ShopKeep, closed $25M in Series C funding.

Thayer Street Partners led the round with participation from previous investors and a few individuals.

The company aims to be the first billion-dollar software as a service business born in NYC. has more on ShopKeep’s POS software.



Electric Cloud, April 23, $4M

Electric Cloud has secured an additional $4M to close its $12M Series E funding round.

Siemen’s Venture Capital, US Venture Partners, Mayfield Fund, RRE ventures, and Rembrandt Venture Partners all participated in the round.

Electric Cloud is known for it’s software delivery solutions.

The funding will go towards continuing Electric Cloud’s growth and market leadership.



Synack Inc., April 24, $7.5M

Synack Inc., closed $7.5 million in Series A funding.

Kleiner Perkins Caufield & Byers led the round, with new participation from Google Ventures and existing investors Allegis Capital, Greylock Partners, and Derek Smith, the CEO of Shape Security.

"The only way to defend against the influx of sophisticated cyber attacks is to combine advanced technology with human interaction to deliver quality and highly effective results at scale," Synack CEO, Jay Kaplan said in a press release. "Since we launched nine months ago, we have recruited some of the most elite, respected, and well known security researchers in the world and worked with enterprise customers across financial services, healthcare, education, and retail. The new funds will help us continue recruiting the best global security talent and further develop our technology platform."

The funds will be used to continue developing a diverse set of world-class cyber security experts and Synack's security platorm.



Connectivity, April 24, $6.35M

Leading customer intelligence and engagement solutions software provider, Connectivity closed $6.35 in Series A funding.

Greycroft Partners reportedly led the round, with participation by Rincon Venture Partners, Daher Capital, Double M Partners, TenOneTen Ventures, Eytan Elbaz and SLP Ventures.

The funding will enhance Connectivity’s powerful customer intelligence platform.


freee, April 24, $8M

freee, the Japanese Accounting SaaS company, closed $8M in Series B funding.

DCM and Infinity Venture Partners participated in the round reports PRNewswire.

The funding will support product development and the launch of a payroll feature in the near future.



Preact, April 20, $4.6M

Cloud-based automatic customer service service, Preact, closed $4.6M in Series A funding.

Preact’s new software platform incorporates big data, behavioral science, and machine learning.

Trinity Ventures led the round.

The funding will grow the company’s staff and capabilities.



Delivery Hero, April 23, $85M

Delivery Hero, online food delivery ordering service, closed $85M in Series F funding.

Luxor Capital Group led the round says Tech Crunch.

Delivery Hero works with around 60,000 restaurants in its network across 14 countries.

The funding will aide marketing and promotion efforts in Germany.



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