I agree with this article, but if Facebook should update its app to use the Apple iOS 9 Web display features then the FB app will also be subject to ad blocking. Apple prefers that publishers or content providers use the Apple News app and the Apple iAd service.

Also, our startup Adorno Magazine is the first company to integrate eCommerce into digital content or media, and in a mobile-friendly and seamless way (by 'flipping' open new information or functionality which avoids annoying pop-up windows, etc). A reader only sees this additional info/functions if she chooses to touch or click an item within an image that interests her, as you can see here:

www.adornomag.com/Articles/2015-03-27-Captains-Quarters