Categories: Innovation

Apple Introduces Augmented Reality For Retailers

Apple is updating its augmented reality (AR) Quick Look feature to enable merchants to sell its products in-app for an instant AR experience, according to reports on Thursday (Feb. 13).

The retailer provides the 3D model and Apple uses ARKit – handling everything from scaling to lighting – to display it as it should look. These AR shopping tools don’t require an app. They show up in Safari and link out to tools that use the camera viewfinder in a mode called AR Quick Look, which many already use.

After previewing the feature at WWDC in June, Apple now has Home Depot, Wayfair, Bang & Olufsen and 1-800-Flowers integrating Quick Look. Retailers are getting new customizable buttons to help sell products to iPhone users utilizing ARKit’s Quick Look feature.

“Users can interact with your virtual content by moving and scaling it using touch gestures, or by sharing it with others through the iOS share sheet,” an Apple blog post said. The company added a Quick Look browsing feature to Safari in 2018.

Retailers can use the new Quick Look button to allow customers to make purchases, send a user to a support chat or perform any number of customized actions.

In 2018, Houzz CEO Adi Tatarko said that users of their AR tools were 11 times more likely to make a purchase. found that people who checked out an item using AR were 22 percent less likely to return it, per reports.

Apple is also developing spatial audio into Quick Look, which lets 3D models emanate sound from wherever they have been virtually placed in the room. The sound changes as the model is moved.

The number of virtual reality (VR) users worldwide jumped from 85 million to 171 million in 2018. The evolution of AR and VR technology, along with the coming deployment of 5G mobile network ecosystems, are raising expectations about how the technology will be used in retail.

Get our hottest stories delivered to your inbox.

Sign up for the Newsletter to get updates on top stories and viral hits.



Five days of intimate interviews and streaming TV shows ‘starring’ the smartest people in payments.
The economy is slowly reopening on a changed world where “business unusual” is now just “business.” Tune in as PYMNTS CEO Karen Webster and special guests from across the payments universe ditch “digital optional” and bring on the digital-first engagements buyers and sellers really want. Join experts in a series of live conversations rethinking business models, customer experiences, payments choice, verticals…everything.

Recent Posts

Large Conglomerates Feel The Late Payments Pain

While small vendors are particularly vulnerable to lengthening B2B payment terms, the latest data emerging from global supply chains reveal…

1 hour ago

Navigating Workers’ Comp In An Unprecedented Market

The continuing boom of InsurTech innovation is a reflection of just how vast the opportunity is for technologies like machine…

1 hour ago

Uber Customer Asks Judge To Overturn Price-Fixing Ruling

An Uber customer who launched an antitrust lawsuit against the rideshare giant in 2015 asked a Manhattan federal judge on…

2 hours ago

Fundbox CEO On Landing Growth Capital, And Fixing The Net Terms Economy

The U.S. economy is reopening bit by bit, and consumer-facing Main Street small- to medium-sized businesses (SMBs) wait with bated…

2 hours ago

Uber India Lays Off 600 As Ride Demands Vanish Amid COVID-19

As India sees COVID-19 cases quickly climb for the seventh day in a row as of Tuesday (May 26), Uber,…

2 hours ago

The Flaw In Demonizing Big Tech

Between all the burger-flipping, and making sure your mask didn’t catch fire while you were doing it, you probably missed…

2 hours ago