Digital Ordering: Do It Right, Or Not At All
Digital ordering is a win for everybody. It’s easy for modern consumers, who would rather tap or click to order than talk to someone on the phone. It fuels better sales for restaurants, since customers often take advantage of digital customization options, driving higher ticket prices. Plus, it saves on labor costs.
How TGI Fridays Is Feeding Growth With Mobile Order-Ahead
Thanks to online ordering, every day may truly be TGIF at TGI FridaysGail Seanor, senior director of marketing technology for TGI Fridays, tells PYMNTS how introducing mobile ordering has boosted off-premise sales 30 percent in less than 12 months — and why the company is going app-agnostic in a partnership with Amazon.
Subway Adds Self-Serve Kiosks And Mobile Order Ahead
Subway is updating its store design to include new digital self-order kiosks, separate food prep areas and a designated pick-up location for kiosk and mobile orders.
Ordering Pizza Looks Easy, But It’s Not — Here’s Why
Many platforms want a slice of the digital pizza-ordering pie. Few, however, are equipped to dish up the kind of experience consumers demand. Pizza seems like a simple takeout meal from the customer’s end, and that’s how it should be — but it’s not as easy as it looks.