How does a handcrafted footwear startup walk the line between building a brand in the real world and selling shoes in the virtual one? Randy Shuken, founder of footwear retailer Qüero, explains why he relied on pop-up shops to boost sales online.
Amazon and Kohl’s made news last week when Kohl’s announced it would accept Amazon returns in its stores. In between headlines bemoaning Kohl’s fate for letting the proverbial fox in the henhouse, Kohl’s stock price closed last Friday over $45 a share for the first time all year. Karen Webster asks whether this move portends a whole new take on what it means to be an omnichannel retailer, and just how far they, together, might push the omnichannel envelope. Which, based on new research on retailer readiness and consumer satisfaction with the merchants they shop, Webster says, could be pretty far.
Amazon is mulling making a move on online prescriptions, Walmart is upgrading its mobile express returns game and Target has decided to join the Allo ecosystem.
When The Grand Bazaar opened 557 years ago, it thought it had a lock on commerce across three continents. And for nearly four centuries, it did — until new technologies introduced new competition and changed the profile of the buyers coming to shop its merchants. Traditional retail has been in the throes of this same shift, Karen Webster says, thanks to this same mindset for the last 150 years. But that’s nothing compared to what’s to come, she says, and the massive disintermediation that’s facing commerce and many of the players who enable it today. Why? Ask Alexa, or maybe Allo, she says.
The PYMNTS Omni Usage Report, a Vantiv collaboration, features industry-spanning research and insights that arm retailers with data to make smarter decisions for enabling omnichannel commerce.
Customers are familiar with the stores they visit, virtually and in person, across large and small retailers. But is familiarity — knowing what one wants and where to get it — enough? Consumers want more than just efficiency when it comes to shopping, according to the Omni Usage Index via Vantiv and PYMNTS. Sharon Brant, head of Market Insights at Vantiv, tells PYMNTS’ Karen Webster that ease over speed can make all the difference.
The Walmart customer, Eckert said, doesn’t think about a transaction being “Walmart.com” transaction vs. “Walmart instore transaction” – and they never wonder about an “omnichannel experience” ever.
These days, almost any retailer worth its bricks and clicks has an omnichannel presence, with brick-and-mortar, online and mobile stores. But, when it comes to offering omni features that consumers actually like, who comes out on top? The inaugural PYMNTS Omni Usage Index™, in collaboration with Vantiv, reports that SMBs lag their larger store counterparts in satisfying customers and that digital shoppers are more satisfied than those shopping in-store. Those are just two of the 750 data points, inside this brand new Index.
PYMNTS Omni Usage Index™, in collaboration with Vantiv, reports that SMBs lag their larger store counterparts in satisfying customers and that digital shoppers are more satisfied than those shopping in-store. Those are just two of the 750 data points, inside this brand new Index.