Who cares whether consumers didn’t go nuts over the Chestnut Praline Chai Tea Latte last holiday season? The real news out of the coffee chain that innovated mobile-order ahead is that it’s losing ground to others who are doing it better. Starbucks says it has plans for giving it a java jolt by making it easier for anyone to use their mobile phone and a Visa-branded Chase card to order and pay and snag rewards points. And help to caffeinate crypto.
After turning Taco Bell into a lifestyle brand and introducing breakfast at the quick service restaurant (QSR), CEO Brian Niccol is heading to Chipotle Mexican Grill.
Food order-ahead mobile apps are exceedingly good at calculating the best route for drivers, but they don’t always keep consumers informed about the status of their orders in real time, according to Lee Leet, chief executive of QSR Automations, Inc.
Dunkin’ Donuts has always been a brand about, well, donuts (or doughnuts, if one is a stickler about proper spelling). “Time to make the donuts,” was the brand’s well-known tagline for almost two decades — uttered often and forlornly by long-time company mascot Fred the Baker.
Consumers want what they want, when they want it. That’s a lesson Slim Chickens learned from fielding a growing demand for mobile order-ahead from customers at its 60 franchise locations, according to Greg Smart, the QSR chain’s founder. Smart told PYMNTS about why the company recently took the mobile order-ahead plunge, and what changes they’ve seen since.
Dynamic pricing is not just for Uber and Lyft. One pioneering London restaurateur has brought the pricing strategy into the dining room.
As the popularity of mobile order-ahead solutions has surged, consumers’ expectations for their QSR have surged, too, Matthew Furman, VP of marketing for Robeks Fresh Juice and Smoothies tells PYMNTS. In the latest Mobile Order-Ahead Tracker, Furman explains how mobile order-ahead has changed consumer behavior at its 80 locations, and his thinking on what POS solutions must include to support it. While you’re at it, check out who’s tops in the mobile order-ahead apps world.