Mobile Wallets: Where’s The S-Curve?

Category: QSRs

Has Starbucks Lost Its Mobile (Order Ahead) Mojo?

Who cares whether consumers didn’t go nuts over the Chestnut Praline Chai Tea Latte last holiday season? The real news out of the coffee chain that innovated mobile-order ahead is that it’s losing ground to others who are doing it better. Starbucks says it has plans for giving it a java jolt by making it easier for anyone to use their mobile phone and a Visa-branded Chase card to order and pay and snag rewards points. And help to caffeinate crypto.


NEW DATA: How Mobile Order-Ahead Changes Customer Expectations

As the popularity of mobile order-ahead solutions has surged, consumers’ expectations for their QSR have surged, too, Matthew Furman, VP of marketing for Robeks Fresh Juice and Smoothies tells PYMNTS. In the latest Mobile Order-Ahead Tracker, Furman explains how mobile order-ahead has changed consumer behavior at its 80 locations, and his thinking on what POS solutions must include to support it. While you’re at it, check out who’s tops in the mobile order-ahead apps world.