[…] Features such as spatial audio and 3D photography that can be experienced with Apple’s Vision Pro provides us with an immersive view of what human experience of the real and virtual will look and feel like in the years to come. What’s most notable is that they don’t isolate us from the real world. The Vision Pro enables us to see what’s in the real world as much as what we are viewing in the virtual world. If this mixed reality is where humans are headed why should brands be limited to only one dimension? Many brands have still not transitioned to social media channels effectively. And just like so many new-age start-up brands have made their fortunes being born on social media alone, there will be companies that cater to the metaverse audience from the beginning to become more loved than legacy brands. Except the ones that respond to the potential. BMW which is a nearly century old company, opened the world’s first virtual factory in Nvidia Omniverse – which is comparable in nature to what we refer to as the Metaverse. 90 year old Lego Group joined hands with Epic Games to build a kid-friendly place in the Metaverse. […]