Punchh, a cloud-based technology platform that builds engagement, loyalty and customized experiences in the restaurant industry, announced that it added three new pizza restaurant chains in the second half of 2016.
According to a press release, MOD Pizza, Pizza Inn and PizzaRev, as well as Pieology, which was announced earlier this year, joined the company’s Restaurant Marketing Cloud, which features more than 75 leading restaurant chains, including TGI Friday’s International, Moe’s Southwest Grill, Quiznos and Smashburger.
Punchh is the first platform that can allow eateries to interact more effectively with its customers. The technology can segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.
Pizza restaurants is becoming a larger part of Punchh’s business. According to the Pizza Industry Analysis 2016, millennials are responsible for an increasing share of a U.S. pizza sales market expected to reach nearly $45 billion this year, up from $38.5 billion in 2015, with the 80 million millennials buying pizza expected to outspend baby boomers in 2017.
“As millennials now outspend baby boomers on pizza, we are seeing brands like Domino’s dedicate enormous resources toward creating a dynamic, innovative mobile experience to capture more of this tech-savvy market,” said Shyam Rao, CEO of Punchh. “With Punchh, restaurant brands of all sizes can offer sophisticated, personalized, digital experiences that connect with this important, growing base of customers quickly and cost-effectively. We are ensuring these restaurants can offer the same, and often better, experiences to increase traffic and sales.”
Other pizza establishments utilizing Punchh include Aurelios, Cici’s and MacKenzie River.
“We believe that delivering a sophisticated, digital and mobile experience for customers is no longer just a nice-to-have for restaurants. Millennials are voting with their feet, and it’s clear that engaging them seamlessly through every channel is critical for us to fuel our rapid growth,” said Carl Chang, CEO of Pieology, industry leader and fan favorite. “We chose Punchh because it will enable us to raise the bar on delivering a sophisticated, digital experience for our customers.”