Mobile Applications

Prescription Savings Apps Help The Medicine Go Down

mobile prescription apps

There’s no field of commercial medicine that’s been more impacted by the digital shift than … medicine itself. Proliferation of Rx savings apps shows a consumer belief in better living through smartphones, starting with the controversial price of the prescription drugs.

PYMNTS inaugural Provider Ranking of Prescription Apps gives the lay of the land as we enter Q4 2020 dealing with a plague, a recession and a contentious election simultaneously. Might as well watch the skies for flaming asteroids too at this point. But at least prescriptions will cost less.

The Top 5

Topping the charts at No. 1 is GoodRx, the telemedicine drug price tracker that went public in September. At No. 2 is RxSaver from RetailMeNot, with No. 3 ranked app SingleCare working directly with pharmacies on discounts. No. 4 on the inaugural Provider Ranking of Prescription Apps is OptumRx with its user base of some 65 million consumers. Finishing out the Top 5 at No. 5 is a familiar name, CVS Caremark, the huge prescription benefit management operation.

The Top 10

We love the Top 10 because it’s where you find sleeping giants and energetic chart-climbers.

Take, for example, KrogerRxSC at No. 6 this month with its popular membership-based Rx discount program, with another grocery powerhouse app, Publix Pharmacy, flexing its buying power, foot traffic and consumer affinity. At No. 8 is the Express Scripts app from the eponymous pharmacy benefit management outfit. At No. 9 in this Provider Ranking of Prescription Apps is Rx Local, with Prescription Rx Discount Card RxApp landing No. 10.

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New forms of alternative credit and point-of-sale (POS) lending options like ‘buy now, pay later’ (BNPL) leverage the growing influence of payments choice on customer loyalty. Nearly 60 percent of consumers say such digital options now influence where and how they shop—especially touchless payments and robust, well-crafted ecommerce checkouts—so, merchants have a clear mandate: understand what has changed and adjust accordingly. Join PYMNTS CEO Karen Webster together with PayPal’s Greg Lisiewski, BigCommerce’s Mark Rosales, and Adore Me’s Camille Kress as they spotlight key findings from the new PYMNTS-PayPal study, “How We Shop” and map out faster, better pathways to a stronger recovery.

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