Myth or Reality: Do Better Small Business Banking Opportunities Exist?
Join us for a webinar that will review recent research on the needs and preferences of the small business segment, as well as some insight into ways that financial institutions can employ new technology and services to attract more small business customers and generate more profits.
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Date & Time: Tuesday, May 16 – 1:00 PM (ET)
Guests: Victoria Dougherty, Product Strategy at Fiserv, Marcus Rothaar, Senior Research Analyst at Raddon, and Will Barr, Small Business Deposits Executive at Bank of America
Topic: Capturing new, profitable small business customers is like hunting for Sasquatch. Everyone says these customers are out there, but for most financial institutions, the quest has been elusive. Small Business owners are seeking sophisticated capabilities and offerings—and they are willing to pay for them. The need for better tools is driving them to consider changing their financial institution at twice the rate we have seen historically.
Financial institutions looking to capture small business customers need to first solve for their cash flow needs since many small businesses report cash flow issues are a bigger problem than attracting new customers.