Apple

Apple
Apple CEO Cook Praises DeepSeek’s AI Models During China Visit
March 24, 2025

Apple CEO Tim Cook reportedly told the official China News Service that DeepSeek’s artificial intelligence (AI) models are “excellent.” Cook said this on the sidelines of the China Development Forum in Beijing, a day before Apple is set to hold its developer conference in Shanghai,...

Apple
Apple’s AI Delays Lead to False Advertising Lawsuit
March 23, 2025

Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company’s AI capabilities, dubbed...

Apple
Apple’s Product Roadmap Reportedly Includes Camera-Equipped Watch
March 23, 2025

Apple is reportedly working on a new version of its Watch that includes a camera. As Bloomberg News reported Sunday (March 23), the camera would help the watch see the outside world and use artificial intelligence (AI) to provide relevant information. These watches are likely...

Apple
Apple’s Siri: Once a Pioneer, Now an AI Laggard
March 20, 2025

When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time. Today, Siri lags behind competitors...

Apple
Report: Executives Scrutinize Apple TV+ Costs Amid $1 Billion Annual Losses
March 20, 2025

Apple executives are reportedly taking a closer look at the costs of the company’s streaming service, Apple TV+, because it is the only part of Apple’s services business that is not profitable. Apple TV+ has about 45 million subscribers but is losing more than $1...

Apple
Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
March 20, 2025

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg...

Apple
Apple Brings Tap to Pay to 9 New European Countries
March 18, 2025

Apple is expanding Tap to Pay on iPhone to nine new countries in Europe. The contactless payment method is now available in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia and Switzerland, the tech giant said Tuesday (March 18). “With Tap to Pay on iPhone, merchants can accept...

Apple
Report: Apple to Make Biggest Changes to Operating Systems in Years
March 10, 2025

Apple reportedly plans to make the operating systems of its devices simpler to navigate and more consistent across its iPhone, iPad and Mac. To accomplish this, the tech giant is planning its most significant upgrade to the Mac since 2020 and to the iPhone since...

Apple
Siri’s Original Co-Designer Says Apple’s ‘Fear of Not Being Perfect’ Hampers Siri Revamp
March 07, 2025

In 2011, Apple debuted Siri, the world’s first digital assistant embedded in a smartphone. It was revolutionary in its functionality and technology. For the first time, users could talk to their smartphone, and Siri was built using machine learning, which was state of the art...