The name of the game in eCom payments moves from securing and executing the transaction to actually generating the sale and closing the purchase cycle loop with the consumer. In this dynamic, companies that can build communities of users and anticipate their desires through tight profiling —such as online advertisers, closed loop technology players, and social media operators— compete at a significant advantage in payments.
As the name of the game in eCom payments moves from securing and executing the transaction to actually generating the sale and closing the purchase cycle loop with the consumer, companies that can build communities of users and anticipate their desires through tight profiling —such as online advertisers, closed loop technology players, and social media operators— compete at a significant advantage in payments. (Read More)
Creating multi-merchant single sign-on payments execution, eCommerce payments players deliver transaction facilitation and execution in online storefronts. However, as these functions have grown merchant and consumer participants, they deliver closed-loop marketing benefits for both constituencies. (Read More)
In this week’s course, we have reviewed the establishment of emerging eCommerce payments competitors as strong network-effect commerce facilitators within established online ecosystems. (Read More)
This is a test of your perspective on the topic we’ve just reviewed, not a test of how well you remember what the lecturer thought about an issue. (Take Quiz)
The exams have been scored. We wanted to share with you the results of the eCom 302 to date. (View Results)
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