eCommerce & mCommerce Insights

Research and Markets ( has announced the addition of the “Digital Economy – E-Commerce and M-Commerce Insights” report to their offering.

The following report includes recent industry insights and information on the e-commerce and m-commerce sectors. The report includes selected information on the leading trends in this sector. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

It provides a broad overview of the global market and incorporates valuable market insights. The report includes case studies written by BuddeComms senior analysts that provide a market overview of a developed market (USA) and an emerging market (China).

Key Topics Covered:

1. Synopsis

2. Market summary 2.1 Global e-commerce market 2.2 Global m-commerce market 2.3 Security still a key issue

3. Market insights 3.1 Underlying trends 3.2 E-payments 3.3 M-commerce/M-payments 3.3.1 M-commerce applications 3.3.2 M-Payment volumes and transactions 3.3.3 Portal based m-commerce 3.3.4 Technical limitations 3.3.5 Can m-payment services be profitable in developing countries? 3.4 Internet banking (E-banking) 3.4.1 Online banking 3.4.2 M-banking (mobile banking) 3.4.3 Mobile money transfer services 3.5 Evolving e-commerce business models 3.6 Internet based content still relies on advertising 3.6.1 Advertising models 3.6.2 Move from ARPU to penetration 3.6.3 Permission based marketing 3.6.4 Social networks will play a key role 3.7 Cloud computing and e-commerce

4. Case studies 4.1 E-commerce in the USA 4.2 M-commerce in the USA 4.3 E-commerce in China 4.3.1 Overview 4.3.2 Chinas e-commerce progress 4.3.3 Chinas e-commerce volumes 4.3.4 Chinas e-payment systems 4.4 M-commerce in China 4.5 FeliCa in Japan

5. Related reports

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